At NCM we see training as the keystone for any brand execution.  Our ambassadors attend regular training sessions that focus on brand education, policy, and procedure - this approach differentiates NCM in that we do not send anyone into the market to represent a client until they have received proper brand specific training.  As the “first touch” between consumers and your brand, our ambassadors must be knowledgeable and confident in their execution.

Point of Purchase Promotions are most often the first exposure a consumer has to a brand, so we approach these with a particular eye for detail.  We work with you to develop a custom setup, specific to the environment where promotions will be executed.  Everything from the attire the ambassador wears, to the physical layout of a table showcasing your brand are considered, to create an positive and enjoyable environment for consumers experiencing your brand for the first time.  NCM is also able to help source and schedule these promotions!

Consumer Engagement Events are generally larger scale executions ranging from several hundred people to several thousand.  We have a great deal of experience conducting branded promotions as a part of these type of events.  We can source, negotiate sponsorship, and execute Tier 1 (large scale) and Tier 2 (small scale) events.

Founded and led by successful entrepreneur John Bokum III, New Century Model is an experiential marketing company focused on introducing brands to their target market through customized, hands on promotional activities. In particular, we specialize in the wine/spirits/beer industry.  Traditional promotional companies are all too often just staffing agencies with a fancy name - NCM uses a unique and highly developed approach to training and execution that offers your brand a team of ambassadors who don’t just simply talk about the brand, they act as an extension of the brand in the marketplace.  In addition to promotional execution we also have a team dedicated to brand strategy and development that can work with you to create an “all-in” custom route to market.